![]() ![]() By the looks of it, the future of YouTube will be much more than just videos. Parent company Alphabet has invested in YouTube with new rollouts like YouTube Music (merged with what was once Google Music) and YouTube Premium-a bundled subscription-based platform providing music, ad-free content, and YouTube Originals. The platform raked in revenues of $15.1 billion in 2019, nearly double their figures in 2017. YouTube competes head on against traditional television and streaming programs for eyeballs. In recent times, the stock has advanced past the $20 mark, although there is still long-term unclarity around monetization and profitability. The stock price reached its nadir near $4 in 2018, reflecting investor concerns tied to the introduction of Instagram Stories. Snapchat and founder Evan Spiegel have had a bumpy road since their IPO in 2017. ![]() Facebook still possesses the largest cohort of users, inching closer to the 3 billion MAU mark-a breakthrough yet to be achieved by any company. ![]() Yet, its stock price continues to advance to new highs while the traditional economy faces less than rosy forecasts. A flurry of companies are boycotting Facebook’s ads, while the platform struggles to fend off the spread of misinformation. To put it mildly, Facebook has had its hands full. Here’s a closer look at individual social platforms, and their trials and tribulations: Facebook To begin, let’s take a look at how social networks compare in terms of monthly active users (MAUs)-an industry metric widely used to gauge the success of these platforms. With an additional billion internet users projected to come online in the coming years, it’s possible that the social media universe could expand even further. The vast social media universe collectively now holds 3.8 billion users, representing roughly 50% of the global population. Social media has seeped into virtually all aspects of modern life. Visualizing the Social Media Universe in 2020 ![]()
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